06 June 2007

Revolting Logo Causes Revolt


Who says people don't care about brands. I haven't seen anything like this kind of reaction since the BT rehash in the 80's. I just cant see what Olins was trying to achieve, can anybody help me unravel the mystery? I'm sure Creative Review and others will be dissecting it. I don't believe it will go away either knowing the English press.


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