Burger King's “Whopper Sacrifice” campaign

How many friends would you abandon in real-life for the chance at a free Whopper? Not many I'm guessing.

Well, Burger King developed a Facebook campaign around this idea where users were encouraged to dump 10 friends to receive a free Whopper. Unfortunately Facebook regarded this as running afoul of their rules as each dumpee received a notification that they'd been axed from someones friend list.

Douglas Quenqua of the New York times presentes an interesting position on this: "As social networking becomes ubiquitous, people with an otherwise steady grip on social etiquette find themselves flummoxed by questions about “unfriending” people: how to do it, when to do it and how to get away with it quietly." Keep reading...

Stats: Traditional Media Use Stabilizes as Online Rises (eMarketer)

New stats show that while traditional media is still king, we're seeing some big shifts in the way people consume media. That said, not all forms of new media are delivering the same buoyant results:

Blogs are up 11% over 3 years, social network sites are up 9% and shopping websites are going through the roof, while RSS feeds and podcasts are slowing.

Check out the data from eMarketer

Digital Marketing / Those Forums

http://www.thoseforums.com/ - Digital Ministry is a site dedicated to Australian digital marketing and media professionals. The site aims to provide members with the information and tools necessary to advance their career in the industry, while having some fun on the way up