Article / The 2012 Olympic Logo Ate My Hamster

Interesting design-take on the whole 2012 debacle on Design Observer. "The logo is an example of the sort of design you get when politicos and business people try to be hip. What we’ve ended up with is a logo commissioned by middle-class suburbanites who do ‘gardening in polo shirts.’ In other words, it’s a laughable attempt at ‘cutting edge’ design."