Burger King's “Whopper Sacrifice” campaign

How many friends would you abandon in real-life for the chance at a free Whopper? Not many I'm guessing.

Well, Burger King developed a Facebook campaign around this idea where users were encouraged to dump 10 friends to receive a free Whopper. Unfortunately Facebook regarded this as running afoul of their rules as each dumpee received a notification that they'd been axed from someones friend list.

Douglas Quenqua of the New York times presentes an interesting position on this: "As social networking becomes ubiquitous, people with an otherwise steady grip on social etiquette find themselves flummoxed by questions about “unfriending” people: how to do it, when to do it and how to get away with it quietly." Keep reading...