Checkout Ikea Sweden's new storytelling site for their PS range of eco-friendly solutions (thanks to Adverblog for the heads-up). The site mixes, beautiful cutout-style animation with video and audio in a really successful manner.
Through a rather bizarre setting of flying objects, the user is encouraged to make a selection and watch a short video about the object through its designer's eyes. Each of the settings is different and appropriate to the 'story' being told.
Not being fluent in Swedish makes certain elements within the navigation difficult, but you do get the general gist of what's going on. Upon a second viewing, I discovered the slide-up navigation on the bottom which stopped me from returning to the 'weird flying objects' scene each time - much easier!
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