02 February 2009

Hyundai - 'Edit Your Own' Campaign


Hyundai have just launched a very impressive site for their new Genesis Sedan and Coupe. Running alongside a series of TV spots (launching during the Superbowl), the site puts the viewer inside the car for a 'hot lap' and then challenges them to edit their own version (using Adobe Premier Light) online and share it with friends. Worth checking out - beautifully executed.

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