5brand is essentially a blog that allows people to submit a list of 5 brands that they believe define themselves. These are then listed with your name, occupation and where you live. It's largely full of Brazilian and Portuguese entries at the moment - think sports apparel and football.
A good portion of the entries are by copywriters, designers and marketers so brands like Apple, Sony, Virgin and Converse seem to be regulars.
It's harder than you think, really.... it is... I hate being put in a box...
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