6th Annual Future of Digital Advertising (and a bit more)

I went along to the 6th Annual Future of Digital Advertising conference put on by AIMIA and the IAB at the Powerhouse this morning. Unlike many conferences of late, the quality of all the speakers was great with some really insightful and challenging thinking being shared by all.

Particularly liked Iain McDonald's (Amnesia founder) presentation on the 'Digital Consumer' and how brands need to carefully reconsider their approach to connection especially when using social tools. Check out his rant about the day here.

Make sure you also watch Joe Crump (Razorfish NY Creative Director) talk on 'Digital Darwinism.'

“The age of Digital Darwinism has arrived. An age of blindingly fast pace, technology is leapfrogging, television is failing, and the brand landscape is changing more than ever before.”

Here's the presentation Joe used in Canne:

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