The task: Create a road safety poster for young people in NSW, to persuade them to look after themselves and their mates on the road.
How: The RTA have developed a tool for users to select an image from an existing library, add type elements, graphics and colour and submit the piece to the competition. The winner takes home a Toyota Yaris and has their poster printer.
Pretty good little tool that loads fast and has a certain engagement factor. Will be interesting to see the uptake of this campaign given the subject matter - is it compelling for 18-30 year olds or not?
http://www.pimpourads.com/
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