11 January 2007
Product / Apple iPhone
The amazing new Apple iPhone has been previewed at MacWorld. The new Wi-Fi phone is a portable version of OS X with features that include music and video (iPod), Internet (Safari), impressive phone characteristics, widget integration, mail, calendering and so forth. Apple has also partnered with Yahoo! and Google to incorporate Maps, email and search functionality.
The interface (3.5 inch screen) has redefined usability on handheld devices using clever hand actions such as 'finger pinching' and 'flicking' to navigate through a visually rich menu system. iTunes users will be familiar with the music interface pulling largely from iTunes 7 (not suprisingly).
Unfortunately the phone will only be available in Australia from 2008 and at present is scheduled to come in 2 sizes, 4 and 8 gigabyte.
The interesting thing for us as advertisers will be the opportunity new rich-media devices will offer.
http://www.apple.com/iphone/
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Samsung is coming out with its own version. Which will have a wider distribution base and will most likely be a lot cheaper.
http://www.engadgetmobile.com/2007/02/08/samsung-outdoes-itself-with-ultra-smart-f700/
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