From Campaign Brief Blog: NetX Hires Award School Team
Sydney digital agency NetX has once again delved into the ‘offline’ advertising world and appointed two creatives as the agency continues to strengthen its creative depth, following the appointment of Executive Creative Director Shaun Branagan earlier this year.
Ben Pearce joins NetX as Art Director and Patrick Tonkin joins as Copywriter after completing this year’s
AWARD school. Their appointment follows that of Lead Creative Josh Rowe, who joined NetX last month.
Prior to AWARD school Pearce spent time at the Launchpad at DDB working on campaigns for McDonald’s, Continental and Energizer. Prior to DDB he was Art Director at Red Pepper Design, the design arm of Macquarie University’s in‐house creative company, working with university departments and a number of external clients. He started his career as a designer at McCorkell & Associates and has also worked at humidity and The Twelfth Man and has freelanced at a number of agencies.
Tonkin was previously with Lincinc Productions as a Designer / Writer where he worked on Telstra and BigPond. He has written and directed several short films, produced soundtracks for various directors , short films and websites and had short stories published in Idiom 23.
“Ben and Pat have diverse backgrounds and are a natural fit for NetX as it becomes an ideas company. We are increasingly being asked by clients to lead the creative strategy on various campaigns and it is important to have depth not just in digital creative talent but also big brand ideas. Ben and Pat will help lead us in that direction,” Shaun Branagan said.
“The creative resource we are building at NetX will not be able to be matched by any other digital agency and gives us a distinct competitive advantage.”
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