Getty Images has developed an advergame that targets creative folk with a game offering mental benefits and tangible rewards. Players, sitting in the therapists chair are challenged to match a series of inkblots against a series of royalty free images refreshed each day. The inblots play on Rorschach's inkblot theory that hypothesises deeper meaning within the patterns.
The daily challenge offers a $1000 prize and the draw at the end of the competition offers one of six fantasy adventures.
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